E-scooter operator Voi to launch parking racks that reduce street hazards for vulnerable pedestrians

• Voi has been working with the Royal National Institute of Blind People (RNIB) to understand the needs of blind and partially signed pedestrians during the rollout of e-scooter trials 

• The two organisations have collaborated on redesigning parking racks to improve visibility and address mobility issues faced by blind and partially sighted people

• The redesigned racks have extended and raised side panels and increased colour contrast to help them stand out better visually and help cane users locate and avoid the scooter rack more easily 

• Voi will install the parking racks in cities and evaluate the impact the redesign has on its e-scooter trials across the UK
  
  

London, 20 May: Voi, Europe’s leading micro-mobility operator, is today announcing the launch of its redesigned parking racks created in collaboration with the Royal National Institute of Blind People (RNIB) to help reduce street clutter and improve e-scooter parking habits.

The new parking racks have extended and raised side panels to enclose the whole length of the e-scooter. Voi has also increased the colour contrast on all sides. This makes the scooter rack more visually distinctive and helps cane users to locate and avoid the scooter rack more easily. Each rack can hold up to 10 e-scooters and the first RNIB redesigned racks will be installed in Birmingham and then rolled out in areas where Voi is trailing its e-scooters. 

This project is part of Voi’s wider working collaboration with RNIB to understand the needs of blind and partially sighted pedestrians. The micro-mobility operator has already taken the first steps in implementing the organisation’s recommendations looking at key elements, such as rider education, training, e-scooter sound alerts and now the redesign of its parking racks.

Investing in infrastructure

Voi is the UK’s biggest operator of shared e-scooters, with trials running in 18 towns and cities, including Cambridge, Birmingham and Liverpool. Voi riders have now taken over 2 million rides to date in the UK. However, the main challenges to greater micro-mobility adoption are infrastructure and parking, as improperly parked e-scooters can be hazardous to pedestrians and other road users. 

Voi is committed to investing in parking infrastructure to simplify parking, as well as increase safety and limit street clutter. According to a study from the Norwegian Institute for Transport Economics, dedicated parking spots for shared e-scooters can help solve pavement clutter. When testing Voi parking racks in Oslo, as well as unbranded parking spaces painted on the pavements, Voi has found that more than half of e-scooter riders ended their trips in a designated area. Voi currently has scooter racks installed in Northampton, Portsmouth and Southampton and many more will be deployed in the next few months.

Voi has been focusing on user education and innovative features that encourage good parking behaviour. In the UK, the company recently rolled out an ‘end of ride photo’ feature in the Voi app. This requires riders to take and submit a photo of their parked scooter after each ride, which Voi’s support team will review. Riders who leave e-scooters lying down or obstructing the pavement will receive a warning for their first infraction and a fine of £25 for any further incidents. So far, Voi has seen a 70% improvement in good parking behaviour with the introduction of this feature. 

Jack Samler, General Manager at Voi UK and Ireland, said: “We’ve been working closely with RNIB for several months to redesign our e-scooter racks to improve the visibility and address mobility issues faced by blind and partially sighted people. During the upcoming months, we will be installing these parking racks in cities where we have trials, and we are looking forward to evaluating the impact that the collaborative design has during the trials.”

John Worsfold, Strategic Innovation Implementation Manager at RNIB, said: “The Voi team has worked enthusiastically to better understand the concerns and needs of blind and partially sighted people and we look forward to testing the resulting redesign of their e-scooter racks.  We also look forward to learning about the deployment and impact this redesign has for blind and partially sighted people when they are trialled in our towns and cities. 

Andy Street, the Mayor of the West Midlands, said: “The e-scooter trial in the West Midlands is all about learning from people’s experiences to develop a scheme which works for riders and the wider travelling public. The RNIB have raised legitimate concerns regarding the scheme, and it is to Voi’s credit that they have worked in partnership with them to design these new racks that are now starting to be installed in Birmingham. If we want e-scooters to become part of the UK’s transport system then we have to use trials like ours to make sure they work for everybody.”

Councillor Waseem Zaffar, Birmingham City Council’s Cabinet Member for Transport and Environment, said: “It’s hugely important that as our sustainable transport network takes shape, we consider the impact that new modes may have on disabled and visually-impaired people. Voi have been quick to respond to concerns, and I’m delighted that these co-designed racks will be coming to Birmingham.”

About Voi

Voi is a Swedish micro-mobility company offering electric scooter sharing in partnership with cities and local communities. We believe e-scooters can play a central role in changing how people move in our cities in the future. And we want to make sure that the transformation happens the right way – through real innovative technology, open and transparent dialogue with cities and governments, and by adapting our products to local needs. Jump on a scooter whenever and ride wherever in the city in just minutes – completely carbon-neutral. Voi has been a carbon-neutral company since January 2020 and has adopted the United Nations’ Sustainable Development Goals (SDGs) as a guiding framework and has set a clear agenda for reducing and offsetting emissions.